Adaptive
These examples were created for multiple target audiences. I worked with content owners, executive leadership and production teams to develop interactive — and configurable — creative solutions.
Global Occupier Guide
THE OPPORTUNITY
The brief was to design a “handout” from an enormous data set with no budget available. The content was a dense, voluminous, compendium of survey results pulled together from hundreds of researchers across the globe.
THE SOLUTION
The solution linked here transformed a 100+ tab Excel worksheet into an interactive website, from which specific regions could be dialed in and marketing efforts could be configured to specific pages. https://globaloccupier.colliers.com/
Holiday eCard client-connection
THE OPPORTUNITY
Sending season’s greetings to clients has become an expected client touch-point. While not a sales tool, it can be an effective brand-awareness tool, and across the business tens of thousands of dollars are spent on greetings. A global solution was required, one that was highly customizable, in order to feel authentic when sent by hundreds of sales staff around the world, and inclusive of differing languages and cultures.
THE SOLUTION
Working with a UX designer, I developed an interactive landing page (linked here) that could be easily “signed” by sales teams or individuals to send to clients during the holidays. I managed the roll-out that included 18 languages, an animated email template pointing to the pages, and an aligning print-card solution that included an eye-catching glitter-print effect.