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PRINTED ADVERTISING
THE OPPORTUNITY
To manage a global ad campaign. Historically, corporate marketing outsourced national and global ad designs, and coordinated a small volume of three or four ads to be run throughout the year. Given the number of specialized services, the variability by market, and wide range of regional business advertorial outlets these ads needed to work very hard.
THE SOLUTION
Working with an agency, I evolved a static ad system into a very flexible and scalable ad campaign, and brought the production in-house, saving tens of thousands of dollars annually in agency fees. I created hundreds of ads for national industry publications and created dozens of templates, guidance and approval for regional adaptation. Linked here is my Superbowl LII ad that ran in the official program on page 137 and below are a few selected ads from the same campaign.
PRINTED ADVERTISING
THE OPPORTUNITY
To manage a global ad campaign. Historically, corporate marketing outsourced national and global ad designs, and coordinated a small volume of three or four ads to be run throughout the year. Given the number of specialized services, the variability by market, and wide range of regional business advertorial outlets these ads needed to work very hard.
THE SOLUTION
Working with an agency, I evolved a static ad system into a very flexible and scalable ad campaign, and brought the production in-house, saving tens of thousands of dollars annually in agency fees. I created hundreds of ads for national industry publications and created dozens of templates, guidance and approval for regional adaptation. Linked here is my Superbowl LII ad that ran in the official program on page 137 and a few additional selected ads from the same campaign follow.