Paperless digital is the future, but print isn't dead. If you’re going to the trouble to inventory materials, or offer handouts, they need to pop. I am passionate about quality, and I bring the best blend of design tricks, publisher finishings, exotic assembly, and press technique to fit any project budget.
Experience, and a little DIY ingenuity, came in handy for my design of this corporate cycling jersey. I customized every fabric panel for a seamless wrap-around effect of corporate branding. I taped up this paper mock-up to quickly gain executive approval for production. The jersey was available to employees worldwide through the company store.
THE OPPORTUNITY
To manage a global ad campaign. Historically, corporate marketing outsourced national and global ad designs, and coordinated a small volume of three or four ads to be run throughout the year. Given the number of specialized services, the variability by market, and wide range of regional business advertorial outlets these ads needed to work very hard.
THE SOLUTION
Working with an agency, I evolved a static ad system into a very flexible and scalable ad campaign, and brought the production in-house, saving tens of thousands of dollars annually in agency fees. I created hundreds of ads for national industry publications and created dozens of templates, guidance and approval for regional adaptation. Linked here is my Superbowl LII ad that ran in the official program on page 137.
THE OPPORTUNITY
Design a printed corporate holiday card.
THE SOLUTION
With extensive experience in managing large print projects, I understand the intersection where the quantity break-points align to make elaborate finishings economical. This video shows a comp I created to present my elaborate die-cut card design to various marketing stakeholders across the globe.
THE OPPORTUNITY
Design a “leave behind” that includes team contact information, and geographic coverage.
THE SOLUTION
I created this “pill-fold” team contact card in-house on a short timeline for a Nike presentation.